Erklärvideos haben sich als mächtiges Werkzeug etabliert, um komplexe Themen einfach und ansprechend zu vermitteln. Ein richtig gutes Erklärvideo kann Ihnen dabei helfen, Ihre Botschaft klar und effektiv zu kommunizieren. Doch wie stellen Sie sicher, dass das Erklärvideo, das Sie erhalten, auch wirklich Ihren Erwartungen entspricht und Ihre Zielgruppe anspricht? In diesem Beitrag erfahren Sie, welche Schritte notwendig sind, um ein Erklärvideo zu erhalten, das in jeder Hinsicht überzeugt.
1. Clearly define goals and target group
The first step towards creating a great explainer video is precisely defining your goals and target audience. What do you want to achieve with the video? Should products or services be explained, processes presented, or complex issues illustrated?
It’s equally crucial to know your target audience precisely. What prior knowledge do your potential viewers have? What is the appropriate approach? A video for experts in a specific field is very different from one intended for laypeople. The clearer your ideas are, the more targeted the explainer video can be.
A professional partner like PolePosition can help you clearly define your goals and target audience, laying the foundation for a successful video.
2. Create the right briefing
A precise brief is essential for a successful explainer video. The more detailed and precise your description of your wishes and requirements is, the better the video will meet your expectations. A good brief should include the following points:
- Video goals: What should the video achieve?
- Target group: Who should be able to see and understand the video?
- Core message: What central message should be conveyed?
- Style and tone: Should the video be humorous, serious, or technical?
- Length: How long should the video be to convey the message clearly?
- For which media: Where should the video be shown (own website, YouTube, social media, email campaign …)?
With a well-thought-out brief, you lay the foundation for a video tailored precisely to your needs. A good agency will work closely with you to ensure the brief contains all the necessary information and clearly communicates your vision.
3. Choose the right provider
Choosing the right provider is crucial for achieving a high-quality explainer video. When selecting a provider, make sure they have the necessary experience and technical expertise.
A provider like PolePosition not only brings experience but also understands your industry and target audience. This ensures that the final product is not only technically flawless, but also perfectly tailored to your requirements in terms of content and style.
4. Develop script and storyboard
A good explainer video is based on a strong script and a well-thought-out storyboard. The script defines what the video will say, while the storyboard represents the visual execution. Together, they form the backbone of the video.
When working with your provider, it’s important that you are closely involved in the development of the script and storyboard. Provide feedback, ask questions, and make suggestions. A good agency will work with you through this creative process and ensure that the script and storyboard reflect your vision.
5. Choose the right style
The style of the explainer video should match the message and the target audience. There are many different styles, from animated videos to whiteboard animations to live-action clips. Each style has its own advantages and should be carefully selected to achieve the desired effect.
A professional provider will suggest various style options and help you choose the one that best suits your company and message. PolePosition offers a wide range of style options and will work closely with you to find the style that best supports your message.
6. Professional production
The quality of the video depends largely on the professionalism of the production. This includes not only the technical implementation, but also the selection of a suitable voice actor, the musical accompaniment, and the graphic design.
7. Feedback loops and adjustments
After the initial production, the video should be reviewed in several feedback loops. Take the time to watch the video carefully and provide feedback. Small adjustments can often make a big difference and further improve the video.
A good vendor will be open to your feedback and willing to make any necessary changes to ensure the final product meets your expectations.
8. Publication and distribution
Once the explainer video is complete, it’s time to publish and distribute it.
Distribution is a crucial step to ensure your video has the desired impact. PolePosition supports you in this phase as well, helping you distribute and position the video optimally so it achieves maximum reach and impact.
Conclusion: Good planning and choosing a suitable provider is everything
Creating a truly outstanding explainer video requires careful planning and close collaboration with an experienced provider. From defining your goals and creating the brief to production and distribution, every step is critical to achieving a result that exceeds your expectations and captivates your target audience.
With PolePosition, you have a partner at your side who will guide you through the entire process and ensure that you end up with an explainer video that is not just good, but outstanding.